We are proud to work alongside respected partners who help us deliver exceptional results and expand our collective reach.
UNDP
United Nations Development Programme
IOM
International Organization for Migration
EU
European Union
LUCT
Limkokwing University of Creative Technology
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WE SCALE GREAT COMPANIES
We partner with visionary brands to accelerate growth, optimize performance, and expand their impact. From strategy to execution, we help great companies scale smarter and faster.
ABOUT THE FOUNDER
CEO - Joe Abass Bangura
Joe Abass Bangura is a Chartered Accountant, serial entrepreneur, and life & business coach, widely recognized as the host of Sierra Leone’s first and largest personal development platform Life By Design. Through this movement, he has inspired countless Sierra Leoneans to overcome adversity and achieve significance, drawing on his own journey from poverty, school setbacks, and labor work to becoming a respected business leader.
He currently serves as Chief of Corporate Affairs at Africell Sierra Leone, CEO of Life By Design Group, Founding CEO & Non-Executive Director of ACTB Savings & Loans, and Non-Executive Director at SMEDA. Joe holds fellowships with the Chartered Association of Certified Accountants (FCCA UK) and the Institute of Chartered Accountants Sierra Leone (FCA SL), and has received numerous awards, including Hubert Humphrey Fellow (2010) and US State Department Alumni of the Month (2014).
An ordained pastor, Joe has been married to his teenage sweetheart, Ellen, for over 35 years. They are proud parents of three daughters: Josetta, Wisdom, and Hadassah.