About us

HISTORY

Origin

ORIGIN

CEO - Joe Abass Bangura
Founded in 2011 by the CEO Joe Abass, Life by Design began as a radio and TV program aimed at teaching life values and principles to people striving for personal and professional growth. It quickly grew to become the most-watched TV program in Sierra Leone. Its key message and strapline was that we are not defined by our past, but shaped by the choices we make.

Development
The media platform opened opportunities for partnerships with NGOs on large-scale training and youth engagement campaigns. Life by Design was later incorporated as a limited company.
In the years that followed, the company established and acquired several complementary business units that collaborate seamlessly to offer a comprehensive range of corporate services. These include communications and branding, systems and technology solutions, training and HR services, as well as incubation and acceleration for startups.
Our impact over the years has been recognised through prestigious awards, including the UNDP Innovation Award (2013), the 2016 Responsible Business Award (International), and the National AWOL “Indigenous Business of the Year” Award (2017).

LBD Timeline Tree

2021

LBD Group combines iDT
Labs, Grow Salone and
Inkeemedia

2017

Co-winner of AWOL
‘Business of the Year
award’ with actb
Savings & Loans

2015

Consulting arm launched
to serve NGOs in
training needs. Now
’Enterprise Development
Services’ (EDS

2014

iDT Labs and LBD Group
play instrumental role in
Ebola payment solutions
and Award Winning
Public Information
Campaign

2013

Life by Design incubates
iDT Labs

2012

Print and publishing first
investment

2011

Life By Design company
formed and First Life By
Design TV episode

2021

LBD Group combines iDT
Labs, Grow Salone and
Inkeemedia

2017

Co-winner of AWOL
‘Business of the Year
award’ with actb
Savings & Loans

2015

Consulting arm launched
to serve NGOs in
training needs. Now
’Enterprise Development
Services’ (EDS

2014

iDT Labs and LBD Group
play instrumental role in
Ebola payment solutions
and Award Winning
Public Information
Campaign

2013

Life by Design incubates
iDT Labs

2012

Print and publishing first
investment

2011

Life By Design company
formed and First Life By
Design TV episode

Our Mission and Values

Empowering Business Excellence

Our mission is clear - to empower businesses of all sizes, from startups to established enterprises, to excel and thrive in their respective industries. We believe that every business, regardless of its scale, deserves a chance to succeed and make a positive impact.

Collaborative Excellence

We value collaboration as the cornerstone of our success. Our divisions work seamlessly together, combining their expertise to provide holistic solutions that address the multifaceted challenges businesses face in today's dynamic landscape.

Innovation and Creativity

Innovation is at the heart of everything we do. We embrace creativity as a driving force, constantly seeking new ways to add value to our clients' endeavors. From pioneering technology solutions to crafting captivating designs, we push the boundaries of what's possible.

Client-Centric Approach

We prioritize our clients' needs and aspirations above all else. Your success is our success, and we are dedicated to delivering services that not only meet but exceed your expectations. We measure our achievements through the impact we create for you.

Our Brands

The Life By Design (LBD) Group consists of dedicated business units that continue to transform the industry.

iDTLabs has a peerless track record at harnessing the power of digital technology to provide practical market-ready software solutions and ICT consulting services that drive operational excellence.

Grow Salone has produced more capable operators and more effective enterprises than any other corporate support agency.

Sierra Leone’s largest Job board, Careers.sl, gives you access to a diverse and expanded talent pool of qualified and experienced Sierra Leonean job seekers all over the county.

As a leader in captivating UI/UX design and media solutions, Inkeemedia guarantees an impactful and unforgettable brand experience, ensuring your brand and message stand out in a competitive landscape. We also deliver high-quality printing across multifaceted forms with premium printing solutions that ensure your materials leave a lasting impact.

Previously known as Entrepreneurial Development Services (EDS), Startup Bodyshop nurtures startups and small and medium enterprises, offering product development, talent management, and market strategies to fuel your growth. With unmatched expertise in connecting the dots and delivering valuable insights into the market and communities, we provide essential support to accelerate the success of startups and SMEs.

Print House specializes in delivering high quality printing of multifaceted forms.

Together, our business units interact simultaneously with the entire spectrum of Sierra Leone’s economy, from designing interventions for the government and major corporate clients at the apex of the pyramid, to engaging micro entrepreneurs in the country. These interactions provide LBD Group with a peerless feel for the pulse of the nation. 

Given the dynamic nature of the market, the credible, real-time market intelligence that we produce is invaluable. These insights form the basis of all interventions that we design, which guarantee impact and desired outcomes for our clients and partners. 

Our Collaborative Approach and the Services We Deliver

LBD Group’s strength lies in its divisions coming together to provide you with a complete suite of services. We understand that the modern business landscape requires multifaceted solutions, and we have designed our approach to meet these demands.

Our divisions, each a specialist in its field, collaborate seamlessly to deliver comprehensive services:

Join Us on This Journey

At LBD Group, we are on a mission to empower businesses like yours to reach new heights of excellence and innovation. Join us on this journey, explore our services, and experience the power of collaboration, expertise, and relentless passion as we help you chart your path to success.

Discover how LBD Group can transform your business today.

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