About us

About

Who We Are

Startup Bodyshop is an entrepreneurship support organization dedicated to:

Mission

Empower Sierra Leonean entrepreneurs with tools, networks, and support to start, grow, and sustain successful businesses.

Vision

Become Sierra Leone’s foremost entrepreneurship support organization, accelerating growth, profitability, and resilience of startups and SMEs.

Our Origin

Founded in 2011, Startup Bodyshop began as a radio and TV program designed to energize audiences to take responsibility for creating the future they want. It grew to become Sierra Leone’s most-watched TV program, winning several awards and inspiring thousands of entrepreneurs.

Our Journey

From broadcast inspiration to hands-on enterprise support, Startup Bodyshop has evolved into a leading entrepreneurship accelerator, recognized for impact and innovation.

Meet Our Team

Joe Abass

CEO

Joe Abass

CEO

Joe Abass

CEO

Joe Abass

CEO

Joe Abass

CEO

Joe Abass

CEO

Our Experiences

We regularly host and participate in programs and events that build capacity, drive innovation, and empower entrepreneurs, such as:

IOM Business Skills Training (2024)

UNDP Innovation Challenge (2025)

Professional Skills Program at Limkokwing University Career Fair (2024)

ITC Ready Salone Freelancing Lecture (2025)

Startup Bodyshop Strategy Validation Workshop (2025)

MOCT Tech Summit: Personal Branding Session (2025)

Events & News

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